ZHANG, W.Y. 2024. RETRACTED ARTICLE: Study on the Dilemma and Development Strategy of Chinese Beauty brand: Based on the Analysis of Consumption Characteristics and Influencing Factors of Purchasing Willingness of College Student Groups. Global Academic Frontiers. 2, 1 (Jan. 2024), 58–67. DOI:https://doi.org/10.5281/zenodo.11080139.