The Employment Pressure Of College Students Based On Structural Equation Model and The Return To Start Their Own Businesses Factor Analysis —— Take Guangxi universities as an example

Abstract

This paper explores the impact mechanism of employment pressure and college students' return to their hometowns for entrepreneurship and employment in Guangxi, based on two major social hotspots. The study uses an employment pressure scale to conduct a questionnaire survey among college students in Guangxi, and constructs a structural equation model (SEM) to deeply analyze the interaction relationships between various influencing factors and their impact mechanisms on returning to start businesses or find employment. The findings show that the overall quality of college students is positively correlated with their willingness to return and start businesses; those with higher overall quality can better identify opportunities in rural areas and possess entrepreneurial capabilities. Employment expectations are negatively correlated with the willingness to return and find employment; high employment expectations make college students more inclined to seek urban jobs. Support for career acquisition is negatively correlated with both the willingness to return and start businesses or find employment, indicating that the current career support system has not effectively guided talent flow to rural areas. These findings have significant reference value for policy formulation, educational guidance, and personal career planning of college students.