Analysis of Differentiated Marketing Strategies

Authors

  • Jiayue Gao College of International Economics & Trade, Ningbo University of Finance & Economics, Ningbo 315175, China Author
  • Ruiqianyu Hu College of International Economics & Trade, Ningbo University of Finance & Economics, Ningbo 315175, China Author
  • Hongbin Xiong College of International Economics & Trade, Ningbo University of Finance & Economics, Ningbo 315175, China Author

DOI:

https://doi.org/10.5281/zenodo.15583391

Keywords:

differentiated marketing, Competitive advantage, Customer positioning, Brand value, Market strategy, User loyalty

Abstract

This article systematically expounds the basic theory of marketing strategy and deeply analyzes the connotation and implementation points of differentiated marketing strategy. In the context of increasingly fierce market competition, enterprises need to accurately position customer needs and develop personalized market strategies in order to gain unique competitive advantages. This study verified the application effect and profit potential of differentiated marketing strategies in different industries through multiple business case analyses, revealing their significant effectiveness in enhancing brand value and user loyalty. This article has important reference value for academic research and practical operation in understanding and promoting differentiated marketing strategies.

Downloads

Download data is not yet available.

References

Rohit S ,Ranjan R K ,Shainesh G . Service marketing mix and customer engagement: A meta-analysis [J]. Journal of Business Research, 2025, 194 115363-115363.

Weiger H W ,Giertz N J ,Hammerschmidt M , et al. Blurred lines? Disentangling the roles of consumers’ influencer- and brand engagement in shaping brand performance [J]. Journal of Business Research, 2025, 194 115280-115280.

Sohaib O ,Alshemeili A ,Bhatti T . Exploring AI-enabled green marketing and green intention: An integrated PLS-SEM and NCA approach [J]. Cleaner and Responsible Consumption, 2025, 17 100269-100269.

Wu C ,Li R ,Barnes D , et al. Service supplier portfolio optimization approach for multi-channel digital marketing considering promotional capacity forecasts and channel synergies [J]. International Journal of Production Economics, 2025, 284 109616-109616.

Ieiri Y ,Tengfei S ,Yoshie O . A consumer behavior analytics model for commercial district marketing using network-structured stamp rally data [J]. Decision Analytics Journal, 2025, 15 100567-100567.

Pophal L . Something Smells in Marketing's Future [J]. Customer Relationship Management, 2025, 29 (2): 20-23.

Ali M S C ,Zeebaree M R S . Personalization in Digital Marketing: Leveraging Machine Learning for E-Commerce [J]. Asian Journal of Research in Computer Science, 2025, 18 (3): 105-129.

Perry P ,Osburg S V ,Huq A F , et al. Fashionable Ethics: Exploring Ethical Perspectives in the Production, Marketing, and Consumption of Fashion [J]. Journal of Business Ethics, 2024, 196 (4): 1-11.

Cui S . Analysis of E-Commerce and Traditional Marketing Mode From the Perspective of Ecological Environment Protection [J]. International Journal of Interdisciplinary Telecommunications and Networking (IJITN), 2024, 17 (1): 1-16.

Rajput A ,Gandhi A . The branding power of social media influencers: an interactive marketing approach [J]. Cogent Business & Management, 2024, 11 (1):

Araujo D I V S ,Kamath B G ,Pai R R , et al. Consumer mimicry of sports influencers on social media: a study on how influencers’ traits influence consumer buying behaviors [J]. Cogent Business & Management, 2024, 11 (1):

Berry C ,Kees J ,Burton S . Response satisficing and data quality in marketing: measurement and effects of satisficing on objective knowledge, experimental results, and replicability of findings [J]. Journal of Marketing Theory and Practice, 2025, 33 (1): 11-28.

Taemin K ,Jeesun K . How Spatial Distance and Message Strategy in Cause-Related Marketing Ads Influence Consumers’ Ad Believability and Attitudes [J]. Sustainability, 2021, 13 (12): 6775-6775.

Ester G ,Cristina S ,Beatriz B , et al. On the Identification of the Key Factors for a Successful Use of Twitter as a Medium from a Social Marketing Perspective [J]. Sustainability, 2021, 13 (12): 6696-6696.

E C C ,Oke A . Additional Considerations when Evaluating Internet Marketing Accuracy. [J]. Archives of physical medicine and rehabilitation, 2021, 102 (9): 1862-1864.

Downloads

Published

2025-06-03

Issue

Section

Articles

How to Cite

Jiayue Gao, Ruiqianyu Hu, & Hongbin Xiong. (2025). Analysis of Differentiated Marketing Strategies. Global Academic Frontiers, 3(2), 218-224. https://doi.org/10.5281/zenodo.15583391