Analysis of Differentiated Marketing Strategies
DOI:
https://doi.org/10.5281/zenodo.15583391Keywords:
differentiated marketing, Competitive advantage, Customer positioning, Brand value, Market strategy, User loyaltyAbstract
This article systematically expounds the basic theory of marketing strategy and deeply analyzes the connotation and implementation points of differentiated marketing strategy. In the context of increasingly fierce market competition, enterprises need to accurately position customer needs and develop personalized market strategies in order to gain unique competitive advantages. This study verified the application effect and profit potential of differentiated marketing strategies in different industries through multiple business case analyses, revealing their significant effectiveness in enhancing brand value and user loyalty. This article has important reference value for academic research and practical operation in understanding and promoting differentiated marketing strategies.
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Copyright (c) 2025 Jiayue Gao, Ruiqianyu Hu, Hongbin Xiong (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
