Construction of Cross Border E-commerce Cooperation Alliance based on Cloud Platform and Interest Game

Kairui Wei; Zecheng Yang; Yuxian Ou

doi:10.5281/zenodo.11080083

Authors

Kairui Wei Zhuhai College of Science and Technology Author
Zecheng Yang Zhuhai College of Science and Technology Author
Yuxian Ou Zhuhai College of Science and Technology Author

DOI:

https://doi.org/10.5281/zenodo.11080083

Keywords:

cross border e-commerce alliance, Stackelberg game, Raiffa model

Abstract

The development of cross-border e-commerce is crucial in establishing the new pattern of domestic and international double circulation. Currently, the issue of 'information islands' within the cross-border e-commerce supply chain and the problem of conflicting interests are hindering the further development of cross-border e-commerce. This paper describes the establishment of a horizontal alliance between cross-border e-commerce manufacturers and platforms through the construction of a cloud platform. Subsequently, a vertical alliance was formed with cross-border e-commerce platforms, domestic logistics service providers, international carriers, and foreign logistics service providers as the main components. To ensure effective information coordination and benefit sharing among cross-border e-commerce partners, the traditional single benefit distribution model has been replaced. The benefits of horizontal and vertical alliances in cross-border e-commerce are now distributed using Stackelberg game theory and an improved Raiffa model, resulting in a more equitable distribution among alliance members.

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