Construction of Cross Border E-commerce Cooperation Alliance based on Cloud Platform and Interest Game

Authors

  • Kairui Wei Zhuhai College of Science and Technology Author
  • Zecheng Yang Zhuhai College of Science and Technology Author
  • Yuxian Ou Zhuhai College of Science and Technology Author

Keywords:

cross border e-commerce alliance, Stackelberg game, Raiffa model

Abstract

The development of cross-border e-commerce is crucial in establishing the new pattern of domestic and international double circulation. Currently, the issue of 'information islands' within the cross-border e-commerce supply chain and the problem of conflicting interests are hindering the further development of cross-border e-commerce. This paper describes the establishment of a horizontal alliance between cross-border e-commerce manufacturers and platforms through the construction of a cloud platform. Subsequently, a vertical alliance was formed with cross-border e-commerce platforms, domestic logistics service providers, international carriers, and foreign logistics service providers as the main components. To ensure effective information coordination and benefit sharing among cross-border e-commerce partners, the traditional single benefit distribution model has been replaced. The benefits of horizontal and vertical alliances in cross-border e-commerce are now distributed using Stackelberg game theory and an improved Raiffa model, resulting in a more equitable distribution among alliance members.

Downloads

Download data is not yet available.

References

Du Z.P., Gong X.L.(2018). Research status of operation mechanism of cross border logistics alliance at home and abroad [J]. China Circulation Economy, 12 (2): 37-49.

Chan C., Liu O., Szeto R. (2017).Developing Information Sharing Model Using Cloud Computing and Smart Devices for SMEs Supply Chain[J]. International Journal of Information Systems and Supply Chain Management, 10(3), 44–64.

He Z. W., Lei S. F., Liu F., Gui L.(2012). Study on the Distribution and Coordination Mechanism of Benefit forParts Involved under the Agro-product Supply-chain Environment[J]. Advanced Mechanical Design, 266-269.

Nikkhoo, Bozorgi-Amiri.(2018).A Procurement-distribution Coordination Model in Humanitarian Supply Chain Using the Information-sharing Mechanism[J]. International Journal of Engineering, 31(7), 1057-1065.

Wang T., Yan B., Li H.Y.(2017). Decision Analysis of Substitute Product's Competition under the Indirect Internet Channel [J]. Chinese Journal of Management Science, 25(4):42-51.

Chen Y.C., Fang S.C., Wen U.P.(2013) . Pricing policies for substitutable products in a supply chain with Internet and traditional channels[J]. European Journal of Operational Research, 224(3), 542-551.

Lejarza F., Kelley M. T., Baldea M.(2022).Feedback-Based Deterministic Optimization Is a Robust Approach for Supply Chain Management under Demand Uncertainty[J].Industrial & Engineering Chemistry Research, 61(33):153-168.

Zhao Y., Zhou H., Leus R.(2022).Recovery from demand disruption: Two-stage financing strategy for a capital-constrained supply chain under uncertainty[J].European Journal of Operational Research, 303(2):699-718.

Wen Y., Wang Y., Shi M.J.(2019). Research on demand information sharing strategy and game structure decision in network platform sales model [J]. Systems Engineering-Theory & Practice, 39(6):1449-1468.

Li G., Li Q., Liu Y.,et al.(2022).A cooperative Stackelberg game based energy management considering price discrimination and risk assessment[J].International Journal of Electrical Power & Energy Systems, 135(7):1-10.

Yang H., Wang Z., Zou Y.,et al.(2020).Modified Stackelberg Games Approach for Dynamic Signal Control and Route Choice Equilibrium on Mixed Networks:[J].Transportation Research Record, 2674(9):51-65.

Hu H.Q., Li Z.J., Zhang D.H.(2011). Research on income distribution strategy of industrial cluster based on improved Raiffa solution [J]. Economic Problem,13(2):36-39+48.

Yang J., Xu W., Ma K.,et al.(2023). A Three-Stage Multi-Energy Trading Strategy Based on P2P Trading Mode[J].IEEE transactions on sustainable energy,14(1):233-241.

He Y.D., Wang X., Lin Y., et, al. (2018). Operation mechanism and profit distribution of pallet sharing service alliance [J]. Systems Engineering, 291(3):150-154.

Downloads

Published

2024-01-17

Issue

Section

Articles

How to Cite

Kairui Wei, Zecheng Yang, & Yuxian Ou. (2024). Construction of Cross Border E-commerce Cooperation Alliance based on Cloud Platform and Interest Game. Global Academic Frontiers, 2(1), 44-57. https://gafj.org/journal/article/view/32