A Study on Foreign Trade Transformation under Dual-Dimensional Drivers: Empowering Industry with Yue Opera Culture—A Case of Shengzhou's
DOI:
https://doi.org/10.5281/zenodo.18936928Keywords:
ICH support, International market transformation, Foreign trade industry transformation, Cultural empowermentAbstract
Driven by the dual wheels of globalization and the national strategy for cultural advancement, the living inheritance of intangible cultural heritage (ICH) and the upgrading of local foreign trade industries have become core issues for achieving high-quality regional economic development. As a major ICH province in Zhejiang, the Shengzhou scarf and necktie industry serves as a core pillar of the local export economy. Yet, it faces development dilemmas such as intensifying international competition and severe product homogenization, with small and medium-sized enterprises (SMEs) particularly encountering a crisis of order loss. The deepening implementation of Zhejiang’s ICH support policies and the transformation of the international textile market constitute a dual-dimensional driving force, propelling industrial transformation. Through methods such as literature research and case analysis, this paper explores the pathways for cultural empowerment under this dual-dimensional drive, identifies fusion points between Yue Opera culture and this industry, and ultimately constructs a practical pathway system for Yue Opera culture to empower industrial transformation. This provides a replicable model for the high-quality development of traditional foreign trade industries.
Downloads
References
Ghazi M. Magableh, et al. Supply Chains and the COVID‐19 Pandemic: A Comprehensive Framework[J]. European Management Review, 2021, 18(3): 363-382.
Jialun Lian, et al. Research on Countermeasures for Promoting Wenzhou's Traditional Culture to "Go Global" and "Gain Popularity"[J]. Frontiers in Humanities and Social Sciences, 2025, 5(8): 116-121.
Bilal Karim, Muhammad Arif, Zafar Ali Khan, et al. Integration of Pakistan’s Cultural Heritage Products into Global Value Chains: Challenges and Opportunities[J]. Journal of Business and Social Sciences, 2025, 2025(2):.
Chuanchuan Yuan, Li Gan, Huili Zhuo, et al. Coupling Mechanisms and Development Patterns of Revitalizing Intangible Cultural Heritage by Integrating Cultural Tourism: The Case of Hunan Province, China[J]. Sustainability, 2022, 14(12): 6994.
Greg Richards, Julie Wilson, et al. Developing creativity in tourist experiences: A solution to the serial reproduction of culture?[J]. Tourism Management, 2005, 27(6): 1209-1223.
Mu Guo, et al. The Yiwu Model of China’s Exhibition Economy[J]. Provincial China, 2010, 2(1):.
Dorothy Noyes, et al. Traditional Culture: How Does it Work?[J]. Museum Anthropology Review (Indiana University), 2011, 5: 39-47.
Ying Zhao, Phiphat Sornyai, et al. Education and Literacy in Yue Opera: Historical Development in Shaoxing, Zhejiang Province, China[J]. International journal of education and literacy studies, 2024, 12(1): 96-105.
Liena Kano, Eric W. K. Tsang, Henry Wai‐chung Yeung, et al. Global value chains: A review of the multi-disciplinary literature[J]. Journal of International Business Studies, 2020, 51(4): 577-622.
Mohsin Shafi, Katarzyna Szopik-Depczyńska, Katarzyna Cheba, et al. INNOVATION IN TRADITIONAL HANDICRAFT COMPANIES TOWARDS SUSTAINABLE DEVELOPMENT. A SYSTEMATIC LITERATURE REVIEW[J]. Technological and Economic Development of Economy, 2022, 28(6): 1589-1621.
Gene M. Grossman, Elhanan Helpman, Grossman, Gene M., et al. Technology and Trade[J]. RePEc: Research Papers in Economics, 1994, 3: 1279-1337.
Byoungho Jin, Hwy‐Chang Moon, et al. The diamond approach to the competitiveness of Korea's apparel industry[J]. Journal of Fashion Marketing and Management, 2006, 10(2): 195-208.
Anne E. McLaren, et al. Eco-sites, Song Traditions and Cultural Heritage in the Lower Yangzi Delta[J]. Asian Studies Review, 2011, 35(4): 457-475.
Reto Felix, Philipp A. Rauschnabel, Chris Hinsch, et al. Elements of strategic social media marketing: A holistic framework[J]. Journal of Business Research, 2016, 70: 118-126.
Pang, Q., Cai, L., Wang, X., & Fang, M. (2024). Digital transformation as the fuel for sailing toward sustainable success: the roles of coordination mechanisms and social norms. Journal of Enterprise Information Management, 37(3), 1069-1096.
Olga Petricević, David J. Teece, et al. The structural reshaping of globalization: Implications for strategic sectors, profiting from innovation, and the multinational enterprise[J]. Journal of International Business Studies, 2019, 50(9): 1487-1512.
Mitsuyo Ando, et al. Fragmentation and vertical intra-industry trade in East Asia[J]. The North American Journal of Economics and Finance, 2006, 17(3): 257-281.
Pang, Q., Lai, P. L., Su, M., Xing, J., & Fang, M. (2025). Talk is cheap; Show me the code: managing the sustainable performance of shipping firms through big data analytics. Maritime Policy & Management, 1-16.
Christiaan Grootaert,Deepa Narayan,Veronica Nyhan Jones,Michael Woolcock. , Measuring Social Capital[M]. , World Bank working paper, , (2004).
Pang, Q., Wang, M., Yao, J., & Fang, M. (2026). Employees’ perceived respect and performance in Logistics 4.0: a dyadic perspective of the congruence between employee voice and supervisor listening. International Journal of Physical Distribution & Logistics Management, 56(2), 224-248.
Yue Zhang, Mingqing Han, Weiwei Chen, et al. The strategy of digital scenic area planning from the perspective of intangible cultural heritage protection[J]. EURASIP Journal on Image and Video Processing, 2018, 2018(1):.
Mengmeng Wang, et al. The Realization Way of the Fusion Development of Folk Art and Tourism[J]. Frontiers in Art Research, 2021, 3(3):.
Wen Wang, Shiqi Wang, Ye-Shan Li, et al. Assessing the sustainability and competitiveness of tourism economies in China’s Chengdu-Chongqing metropolitan area[J]. Environmental Science and Pollution Research, 2022, 29(44): 66960-66978.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Jiaying Zhang, Qiwei Pang (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
